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The importance of structuring your website

By on April 23, 2013

It’s not easy to think of something from scratch, and to be honest as a person that has always struggled with creativity (I receive a lovely D in my Art class at school) I’ve always been someone that things just don’t naturally come to! That’s where I learnt all about structure, and how just a little structure can not only help your creativity to flow, it can also ensure that you achieve every goal that you set for yourself when you finally get to the finished product!

See, structure can play a crucial role in how your website performs and having just that little bit of structure can really help you out when it comes to making sure that your website really reaches its targets and goals. Structure is crucial to ensuring that you get everything into your website and it also makes sure that you have an idea of what is happening in terms of your writers, designers and developers –all in one place.

If you work with a web design agency then chances are that structure will be the first element that they look at when tackling a website, but you might ask well – where do I start? In the years that I have been designing websites I have found the following steps to be fool proof, and if you are looking to create a structure for your website then they might be worth taking on board.

  • Look at what you have – and what you need – sometimes with a website you don’t need to completely redo everything that you have. Many websites can happily just be touched up and there could be great content on there that you might be able to use again. Don’t mindlessly throw away everything before you have at least worked out whether there is the potential to use information that you already have
  • Use wireframes – these don’t have to be complicated, just a simple outline of your website which shows where you want everything to go and how you are going to get it there. Wireframes can help to get a good idea of your website, and make sure that you know where everything is going before you put it there
  • Do a content audit – have a look through the content that you have and the content that you need. Doing an audit can help you to highlight areas that are missing or areas which might need work. In turn, you will be able to work out where content needs to be created and where it can be reused
  • Structure your content and your design together – don’t try and do one before the other, it simply won’t work. Content and design are meant to work in sync, so make sure that you design them together
  • Meet regularly – communication is one of the most important elements that you can have in any type of website design and if you want your website to really achieve its goals then it’s crucial that you put the thought and the structure into it accordingly.

About Paul James