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Is it better to use SEO for all search engines or just for Google?

By on April 18, 2013

SEO (search engine optimisation) is one of the most important modern marketing techniques; the Internet is so widely used that companies cannot really afford to avoid using SEO to bring in new clients and maintain existing contracts. Search engine optimisation is basically a means of using search engines to bring attention to your company or website. Effective search engine optimisation means that when a client uses a search engine and types in keywords relevant to your business, your company comes towards the top of the list of search results and links.

Is it necessary to use SEO for all search engines?

Most people can probably name a couple of search engines, but Google is by far the most commonly used; in statistics from earlier this year, Google came out on top by a huge margin, taking around 67 per cent of all unique Internet searches. Baidu came in second place with an 8.2% share of searches, followed by Yahoo with a 4.9% share and Yandex with a 2.8% share. It is also worth noting that Google has a much larger share of the number of searchers (this is different to unique searchers as a searcher can use the same search engine several times) and actually accounts for around 80% of searches in some countries.

If Google is so powerful in this market, it is then necessary to use SEO for other search engines or just focus all your attentions on Google?

According to statistics, Google is very much the search engine of choice and it seems logical that investing in SEO to raise your company up the search results list on Google will undoubtedly pay off. Google has tripled the numbers of searches it performs over the course of the last five years and it looks set to become increasingly popular, as more and more businesses gain a web presence and start investing in SEO and more people all over the world start to use the Internet on a regular basis.

Are the other search engines a waste of time?

By championing Google it may seem like this is a way of shunning other search engines; this is not the case, but the figures are there for all to see and Google is by far the most popular search engine so it makes good business sense to focus your SEO efforts on Google.

It is understandable for small and medium-sized business with restricted budgets to zone in on one search engine, but larger organisations may wish to use more than one search engine and small businesses can actually make very minor adjustments to their SEO guidelines in order to fit the criteria of different search engines. Google, for example, has different ways of working to Bing, which is the second most common search engine in America. Bing places greater importance on the title tags than Google, while Google considers the age of your domain name to be more important than with Bing; as Yahoo is also powered by Bing, making the adjustments to suit Bing, as well as Google, will also benefit your SEO results on Yahoo. This means it may well be worth investing a little more time and giving your site a metaphorical full smile makeover in order to get the best results from all three search engines.

About James

James Dunphy is a web writer who specialises in health, finance and SEO articles. Currently he is working with various cosmetic dentists to offer the latest insight into this exciting new industry.