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How Guest Blogging Will Change After Penguin 2.0

By on April 23, 2013

If you know anything about SEO, you know that Google recognizes links as a trust factor to higher rankings. Because of that, people are always trying to figure out how to get links and most people are depending upon Guest blogs or infographic links.

Links Are Getting Devalued

Traditionally people write great guest blogs and only get 1 link in the author bio. My opinion is that Google is going to continue to devalue these links, which is going to make for an interesting future for guest blogs. I have worked on this site and have personally seen how guest blogs can help, as well as hurt rankings.
Much of the links to Zing Broadband were done through guest blogs. The majority of the anchor text that were used in the author bio, did not do as well as the links in the content, from relevant sites.

Social Signals

Everyone knows social is becoming more of a factor in SEO but how much of a factor remains to be seen. Just like other ways of spamming, there are ways to spam for social signals. Just like any other Google update, they are going to look at who the link is coming from as more of a factor than how many signals are coming in. It’s the continuous case of quality vs quantity.


This is essentially when someone mentions you and then links back to your site or one of your social profiles. While this is good and great, if every time you are mentioned, you are linked back to, it is going to look spammy. Let’s face it, no one is going to get linked back to every time they are mentioned. Google is going to continue to look at more natural signals, so the more natural you are, the better.


While all of these signals may not happen immediately, at some point I’m confident they will. Just the way Google is going and constantly changing. It is going to become harder and harder to spam them, so you might as well get with the program and get legit.

About Frank Conley

Frank Conley is an SEO strategist and is always trying to stay one step ahead of search engines. If you think i'm wrong or just wanna chat, reach out to me on google plus and twitter.