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Email Marketing Tips, Tricks and Secrets

By on May 16, 2013

To make sure that your emails don’t get flagged as spam then you should follow these tips to get your customers on board.

You can maximise the click through rates by putting in a bold blue text link, this is proven to work better than a banner because people recognise this as something to click on and it appears to be recognised faster. Both the webpages and the emails can contain a lot of graphics and text which sometimes makes it harder to find out where to subscribe to.

When writing an email you need to think about how you are going to word it, the most important thing is to get the customer to open it so you want the subject line to be as great as possible. Personalise it, the power that this gives you is surreal, and it allows you to change the boring “Hi there” to a much better and inviting “Hi John” or subscriber name. This can allow you to increase both the reading rates and click-thru rates by up to a whopping 650%. Why is this? Simply because your subscribers already feel like they have a relationship with you because you have used their first name.

Another thing to bear in mind is that you need to be consistent. If you are running something like a newsletter or a frequent email publication, make sure that it is sent out and keeps the same look from issue to issue. This way you will make your customers feel like you are being loyal to them and it will help you maintain the strength to your brand and image to your subscribers.

Again back to the subject line, make sure that it is short and catchy. When your email arrives into your inbox then you generally have about half a second to catch the attention of customers, after this they will generally ignore it or delete it. In the subject line, try and specify a benefit that the subscriber can expect by reading you email. In other words try and make the title specific e.g. rather than ‘Our Newsletter Issue #1’ be more specific and put ‘Our Newsletter: 10 Top Tips for Financial Freedom’.

Always include a signature at the bottom of your emails, as it is one of the easiest ways in which to attract more traffic to your website. This signature should mainly include your personal details along with company details and an unsubscribe link to make people feel comfortable and not trapped in.

About Jake

Jake currently writes for Rapidshot, a company that specialises in targeted email marketing.