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7 Web Design Tips for Start-Ups

By on April 30, 2013

Online business start ups are able to enjoy a key advantage over other types of entrepreneurial ventures—they are normally cost-efficient. There is a sort of a backlash to this though. The online media platform, as vast and potentially limitless as it is, sees a wide array of business start ups on a daily basis. Amidst this highly competitive and constantly evolving marketplace for virtual vendors, it takes a lot to stand out. To be noticed, followed, liked, shared, and ideally, bought, it will not suffice to merely have money or a sales pedigree. Other commodities like creativity and tech-savvy prove just as indispensable.

If you are working on a web design for your online business start up, here are ways to get off on your right foot.

1. Be goal-oriented.
It all boils down to what you want to sell, who you want to sell to, and how you want to sell whatever it is you are selling. Goals should serve as the blueprint for your web design.

2. Be image-focused.
Your web design should echo the brand image which your product or service is supposed to embody. This means that a grunge inspired website can do well only for a vendor trying to sell self-professed hip products like band shirts. Same web design is obviously off putting for moms and dads trying to score cheap diapers, baby powders and what-not, unless of course these moms and dads happen to be retired groupies.

3. Be mindful of choosing color palette.
Color palette affects website readability- and that’s just on the practical side of things. More importantly, your chosen color palette can evoke emotional triggers or response from your visitors, which can either work to your advantage, or against your goals. For instance, vivid colors like yellow, orange, and red normally work for culinary or food-industry specific websites, while, color palettes comprised of muted chromes like white, blue, and grey are best for corporate websites. Darker tones like black are normally recommended for high end products and services.

4. Be mindful of choosing interface.
The rule of thumb when it comes to designing the interface is it has to be user-friendly. This means that it does not take a rocket scientist to navigate through your website especially if your target audiences are not rocket scientists. Another thing to keep in mind when designing the interface is how to maximize call-to-actions. Ideally, there should be a call-to-action on every page, may it be a sign-up tab or an add-to-cart image, and it should be noticeable enough without being too obnoxious like a Wal-Mart saleslady after a painful divorce.

5. Be ready to KISS.
Keep It Simple, Stupid. This is a popular mantra for graphic designers. And the advantages of a simple, but nonetheless engaging web design are countless. For one thing, it keeps your audience focused on the most important elements on the page.

6. Be responsive.
Nowadays, there is a major shift from desktops to mobile devices. With this in mind, your web design should be as accessible to as many types of internet-ready devices as possible, from iPads to iPhones to PCs. This kind of web design interface is called responsive web design.

7. Be ready for the future.
Always be in the know when it comes to online business trends. From the preferred types of website content of your audiences to the latest fads in interface design, it pays to always be ahead of the game. After all, with the online business platform, the competition is quite stiff and a brand could go from a hero to a zero in just a click of the mouse.

About Laura

Laura Brentley is a Web Marketing Guru and a Printing Card Business Enthusiast. Visit her website at