Setting-up a blog for your business
Does your business have a regularly updated, well-managed blog? If the answer’s ‘No’ then you are losing out on many of the crucial benefits that blogging can bring you.
Why should my business blog?
As Google continues its fight with ‘unethical’ SEO, the search engine giants are increasing the impetus on blogs and fresh, informative content. While blogging isn’t the be-all-and-end-all of SEO, those businesses doing it are gaining a great advantage over those who aren’t. A regular blog is also a fantastic way of driving traffic to your website as it gives those people who may not want your product/service another reason to go to your site. An informed, well-written blog can also boost your business’ reputation and authority within the industry as you will appear to have a wealth of knowledge and, as they say, knowledge is power.
What should my business blog about?
It sounds obvious but it you should always write about what you know; if your business is in the car industry, blog about the latest BMW or how to maintain a healthy, clean engine. A blog is your businesses opportunity to show that you are knowledgeable about your industry and this will help grow respect and trust amongst others in your industry and potential clients. When considering what to write about you have two main options; a contextual blog that is based on news from your industry or a ‘how-to’ blog that provides the reader with advice and guidance on a relevant topic. When you are looking for blogging inspiration it is recommended that you look into your industry and try and spot any burning issues or questions that have been left unanswered. A good social presence within your industry is very beneficial as you can track conversations and debates and react by blogging about anything that seems to be gaining a lot of attention and engagement.
Who cares what my business has to say?
If you are in a certain industry, no matter how niche, there will always be an audience for what your business has to say. However, unless you promote your blog to this audience your blog will get lost in the information jungle that is the internet; this is where social media really plays its part. Though there are millions-upon-millions of people on Twitter, Facebook Google+ etc. there are ways of filtering through the masses and ensuring your blog gets seen by the people who will care about what your blog has to say. Use industry specific hashtags on Twitter or post your blog in relevant communities on Google+, this way you are putting your blog right in front of your target audience and if the blog is touching on a certain, interesting topic you will see your website’s traffic increase. If your blog is a high standard, you will then receive retweets and other types of social shares which will provide your business with a great deal of exposure and a massive SEO boost.
How often should my business blog?
When it comes to blogs the focus should always be on quality rather than quantity. Though Google love a steady stream of new content, if you’re blog isn’t attracting any social engagement it could do more harm than good. Publishing 2 blogs per week is an ideal number but if you don’t have the time or resources aim for just one blog a week. If there is a week where you are unable to blog at all, go back to an old, popular blog and promote that instead.
Blogging truly is a superb tool for a business looking to make a real online impression and gain an air of authority in an industry. As content becomes more important and social communities become larger and more information hungry, a well-written and well-promoted blog could give your business a massive boost.