Don't miss

5 Tricks to Save Money on your Ecommerce Website Design

By on April 21, 2013
magento-logo

When it comes to one’s business, it’s all about money. So, what is just as good as making money? Saving money! And because everything is a factor, from the design layout of your ecommerce website to the ease of use of while on your website, there are ways to save you money. Let’s consider these five tricks to help you save money on your ecommerce website design:

Shopping around One way to save you some money on your ecommerce website design is by shopping around for templates. Whether it is a start-up business from home or a growing company wanting to bring in more customers, there is something for everyone, as there are many websites that offer thousands of free templates, many of which will undoubtedly suit your needs. Don’t limit yourself to the first few templates you see because there are many to choose from.

First impressions It is all about first impressions and once a template has been selected for your particular product, content and visual ergonomics will entice potential customers to stay and look around. Will intense color or lack thereof, help or hinder your website? You want to keep your visitors on your website and it usually works out best if it can grab their attention the moment they enter. Remember, first impressions last forever.

Simplicity Simplicity is key. You can have every product available to your potential customer but if your website is too cluttered with information and pictures, it is a sure way to have a potential customer become a non-existing customer. Be sure to make pertinent and relevant content easily accessible. By keeping your ecommerce website simple in design, potential and returning customers will find it easier to navigate to get the products they want and need.

Website marketing After having shopped around for a template and tweaking it to suit your particular needs, you are going to have to market your products. Visual appeal, ease of navigation, and knowing your demographic can help save you money also. This means you can focus your energy and the necessary funds on specific pieces and parts of your website without “useless” spending. Many websites have integrated advertising, which is fine but unnecessary, as it costs more money. The object here is to save you money, not spend it.

Do it yourself Another way to save a lot of money is by designing and building your own ecommerce website without having to use a professional website designer. There is also money to be saved by maintaining the website yourself. By doing the research and preparation work, you will be able to take full control over knowing what you want and where you want it. By doing it yourself, you can spend as much or as little as you want.

Over the last 4 years, Richard has been working as a Magento web design specialist, helping businesses to improve their ecommerce revenues. Richard is also an active forum contributor and regular blogger, who has published numerous posts on tech blogs.

About Richard

Richard has been working as a Magento web design specialist, helping businesses to improve their eCommerce revenues. Richard is also an active forum contributor and regular blogger, who has published numerous posts on tech blogs.

You must be logged in to post a comment Login

Leave a Reply